Pleasure is healthy. Is reduces stress and improves brain function.
The three basic sources of pleasure are:
– Food and drinks – eating and drinking
– Socializing (probably with hugging and cuddling with dear persons as the most pleasurable activity)
If you want to eat and drink less, perhaps to loose weight, one pleasure strategy is to increase the two other basic pleasures, that is more plasurable hugging, cuddling and sex. This will indirectly reduce your cravings for excess foods and drinks.
And remember: Your desire for pleasure is by itself a sign of health. You just have to be conscious about how you satisfy your basic needs.